Strategy

We help CEOs drive business transformation through strategy development, brand consulting and internationalisation.

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In today's dynamic business environment, adaptability is key. Navigating the complexities of the modern market requires organisations to constantly adapt to new challenges and seize emerging opportunities.

While resource constraints can present challenges, a proactive and strategic approach is crucial to maximise the impact of available resources and achieve optimal outcomes.

Our 3S methodology (Synthesise, Synergise, Strategise) acts as a guiding North Star for businesses to craft strategies that are comprehensive, effective, and actionable. 

Connect with our strategy consultant today to explore opportunities and grant eligibility such as the Enterprise Development Grant (EDG) and Market Readiness Assistance (MRA).  

Brand Audit Services

BDO's Brand Audit Services provide a comprehensive evaluation of your current brand presence, messaging, and perception. We analyse your brand identity, customer experience, and competitor landscape to identify strengths, weaknesses, and opportunities & threats. Our audit delivers actionable insights to ensure your brand aligns with your business goals and resonates effectively with your target audience, ultimately driving stronger brand equity.   

Brand Consulting

BDO's Strategic Brand Management team helps clients define, develop, and execute impactful brand strategies. We partner with you to clarify your brand vision, articulate your unique value proposition, and create compelling brand narratives. Our consultants provide guidance on brand positioning, messaging, and experience design, ensuring a consistent and powerful brand presence across all touchpoints to achieve sustainable growth and customer loyalty.   

Strategy Consulting Services

Our strategy development consultants design actionable strategies, from diagnosing operational gaps to building robust frameworks and roadmaps that drive sustainable growth.

  • Development of Indexes
  • Proof of Concept
  • Diagnosis and Gap Analysis
  • Assessment and Internal & External Factors
  • Business Process Improvement 
  • Strategic Roadmap & Business Frameworks 
  • Recommendations & Implementation Plans
  • Exit Plan Development

Contact us today to find out more about your eligibility for the EDG Grant.

We help organisations craft impactful brand strategies through in-depth research, evaluations, and optimisations tailored to drive growth and make a lasting impact.

In today’s dynamic market, distinguishing your brand requires more than just visibility. Effective branding consists of more than a logo or tagline. Leverage on your brand’s potential to drive business success today.

At BDO Consultants, we delve into your brand's unique capabilities to craft a brand identity that resonates deeply with your target audience and remains at the forefront of their minds. Our strategic three-step approach is designed to align your brand's vision with your business objectives, ensuring that all aspects of your brand work harmoniously to drive growth and make a lasting impact.

Brand Analysis

  • Diagnosis and Gap Analysis

  • Internal & External Factor Evaluation 

  • Primary & Secondary Research

  • Brand Audit

Brand Strategy 

  • Strategic Brand Refresh 

  • Employer Branding 

  • Sustainability Branding

  • Brand Architecture

  • Customer Experience Optimisation

  • Actionable Recommendations & Implementation Plans

Brand Communications

  • Visual Branding

  • Brand Voice & Messaging

  • Brand Transformation Workshops

  • Strategic Marketing Optimisation 

We guide businesses in navigating international markets with expertise in compliance, market entry, operational adaptation, and supply chain optimisation.

As the world is becoming more closely knitted, businesses are becoming ever more interdependent globally. Businesses are no longer bounded locally and establishing footprints beyond local shores is indeed a task full of potential rewards for growth. It requires substantial attention from the management, which includes risk-management and the formulation and execution of appropriate internationalisation strategies. Our team has developed a recognised expertise in supporting our clients as they aim to grow their business internationally.

  • Go-to-Market (GTM) Strategy Execution
  • Regulatory & Compliance Advisory
  • Cultural & Operational Adaptation
  • Partner & Supplier Identification 
  • Funding & Incentives Guidance
  • Location & Infrastructure Advisory
  • Taxation & Financial Structuring
  • Trade Facilitation & Supplier Chain Optimisation 
  • Digital Market Entry Advisory
  • Halal Certification & Specialised Industry Compliance 
  • Competitor Analysis & Benchmarking 
  • Talent Acquisition & Workforce Strategy 

Connect with our MRA Consultant to find out more about the grant eligibility.  

Meet Our Practice Leader

Roger Loo

Dr Roger Loo

Executive Director, Management Consulting
View Bio

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FAQ

rand Audits provide valuable insights into your brand's performance and perception. By identifying strengths, weaknesses, and inconsistencies, you can optimise your messaging, improve customer experience, and enhance brand equity. This leads to stronger customer loyalty, increased brand awareness, and ultimately, a more competitive market position.

A Brand Audit systematically examines various aspects of your brand, including its identity, messaging, customer perception, and competitive positioning. It analyses internal and external factors to uncover areas of alignment and misalignment. The audit culminates in a report with actionable recommendations to strengthen your brand and achieve your business objectives.

Strategic Brand Consulting involves partnering with experts to define your brand's long-term vision and develop a roadmap to achieve it. This includes clarifying your brand's purpose, values, and positioning, as well as creating a consistent brand experience across all customer touchpoints. The goal is to build a strong, differentiated brand that drives sustainable growth and customer loyalty.   

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