Marketing & Branding Advisory
In today’s immensely competitive business landscape, the market is crowded with similar products and services. The presence of social networks connect people across the globe and a world of information is made available with a simple click, Marketing & Branding is no longer as simple as leaving a physical mark on products for recognition. The ‘DNA’ of your business, your content, your story, matters.
At BDO, we want to help you achieve your goals. The Marketing & Branding Advisory team adopts a proprietary, customer-focused RETHINK approach to analyse every component of your brand and marketing touchpoints. We provide insights on what your customers’ needs, wants and purchase. We study the effectiveness of your marketing team’s efforts and engineer solutions for brands to stay ahead of this disruptive economy. We will equip you with the tools, advice and recommendations to achieve sustainable growth in today’s dynamic market.
Not only does the RETHINK tools allow businesses to perform a ‘brand health check’ of their own company, it gives them the opportunity to benchmark their results against those of their market and compare their business’ strengths and weaknesses versus the benchmark results. In this way it can help to develop proactive actions to avoid potential risks – and rapidly drive bold strategic decisions that can provide competitive market advantage.
RETHINK Brand & Marketing Strategy:
- Examination of your present brand architecture and strategy by conducting brand assessment aligned with industry trends and customers’ expectations
- Development of a compelling brand strategy that is unique and differentiated from competitors, in which you can utilise in international expansion
- A successful transition from being product-focused organisation to customer-focused organisation
- Having a brand with an emotional connection to your customers and a refinement your marketing strategies that will generate goodwill and loyalty