• Branding Advisory

Branding Advisory

Client Testimonial - Interview with CEO, Force 21 Equipment Pte. Ltd

Branding is an age-old concept that has outlived and proven itself necessary in today’s immensely competitive business landscape. In the past, branding represented the act of using a hot iron to leave a mark on livestock in order to provide recognition for the cattle owners. At its core, branding still serves a similar purpose today. However, more than just leaving a physical mark on the products to be sold, increasing emphasis has been placed on leaving an intangible mark and carving out a space in the minds of the buyer.

As Walter Landor famously put it, “Products are made in the factory, but brands are created in the mind.”

However, creating mindshare is a constant challenge for many businesses today. Businesses face an exponential amount of competitors both locally and globally, which results in consumers being spoilt for choice as they are presented with a wide variety of offering for any specific product or service that they might be looking for – as often as not just a click away.


A Strong Brand is NOT Cosmetic. It is a COHESIVE Personality.

As such, it is pertinent for businesses to shift away from the traditional (and outdated) mindset that a brand can stand out simply by deriving a fancy product name or designing a beautiful company logo. A strong brand is not cosmetic. It is a cohesive personality. A strong brand displays a consistent brand identity in all of the touchpoints that a consumer comes into contact with. Storefront, website and brochures are some common mediums, but it also comes in the form of the operator answering the customer service hotline, the waiter servicing your guests, or even the thickness of your name card. These collaterals and touchpoints serve to contribute to a brand image in the minds of consumers.

At BDO, we believe in assisting clients to grow their brands from strength to strength and help them stand out amidst stiff competition. Nothing speaks louder than customer-centric actionable strategies and we are committed to helping our clients succeed. From conducting brand audits to deriving brand strategies, each stage is carefully charted to suit each client’s business needs and building their core competencies, channelling hope and potential into reality.

We trust that the fundamentals for building a positive brand perception is in conveying a strong, clear and consistent message while providing credibility to both internal and external stakeholders. It is the ability to communicate a brand's essence and making it relevant to its target audience. Translating into action what the brand is about, delivering the brand's distinctive promise throughout all customer touchpoints, connecting with them emotionally, motivating the buyer and establishing user loyalty are nonetheless our key identifiers of a successful branding exercise.

Whilst we cannot wholly control the perception carved out in consumers’ minds, we can design it to our client’s advantage. Here is how we do it:

  • Corporate Branding
  • Brand Differentiation & Positioning
  • Internal Branding
  • Brand Refresh
  • Brand Identity
  • Integrated Brand Communication

A well-groomed brand will offer the confidence needed to face your competitors, win your customers and attract the right employee for a long time to come. 


What our clients say about us.

Skylace Language School

“Our company had worked with the BDO team for a year. The consultants were able to grasp what we wanted to accomplish and had some great ideas on how to achieve our goals. We are satisfied with the level of BDO’s performance in the project and has put into practice their recommendations. The BDO team is committed to the interests of their customers and always follow the timing of the project without any negative influence on the quality. The consultants are enthusiastic and positive. It was a real pleasure to work with them, from both a personal and professional point of view.” 

Amy Tan, Director, Skylace Language School


Hong Seafood

“BDO has provided good insights into our current operations, which allow us to understand our core strengths and areas for improvement. We are also very satisfied with the final report and the marketing collateral designs. BDO Consultants have carried themselves professionally, and are always available for advice and assistance.” 

Guo Pei, Director, Hong Seafood


Fatty Weng Restaurant

“BDO was a pleasure to work with because of their ability to understand our business needs. Their enthusiasm and involvement in the project is also a great assurance that they are committed to help propel our business forward, which is evident through their timely, relevant and actionable strategies.” 

Derek Lai, Director, Fatty Weng Restaurant