BDO, in collaboration with Enterprise Singapore, invites you to an exclusive group workshop specifically designed to provide you with valuable insights and actionable strategies for successfully entering the Indonesian market. 

This workshop will be the first phase of the FoodVentures Indonesia programme, which aims to handhold companies from start till gearing up for eventual set-up in the Indonesia markets. From the workshop, participants will take away in-depth market intelligence, real-world case studies, expert panel discussions, and opportunities for personalized consultancy to help you navigate the complexities of the Indonesian foodservice sector and position your business for success. 

WHY INDONESIA
Indonesians are known for its strong food culture and enjoy dining out which creates a vibrant market for restaurants, and cafes alike. Its diverse culinary heritage provides a wide array of flavors and dishes, attracting both domestic and international consumers. 

With more than 270 million people, Indonesia is the fourth most populous country in the world, it is a constant demand for various food and beverage products. Additionally, Indonesia has a rapidly growing middle class with increasing disposable income. Plus, Jakarta has numerous shopping malls and retail spaces that provide prime locations for F&B outlets to attract a wide range of customers.

PROGRAMME

• Welcome and Introduction
• Market Insight Sharing
  • Market landscape & Customer Experience Trends
  • Consumer behaviours and preferences
  • Business set-ups and operations
  • Regulatory Environment
  • Supply Chain Insights
• Case Studies Presentation
  • Sharing of companies who had successful market entries to Jakarta
  • Sharing of companies who failed in their venture into Jakarta (companies will remain anonymous)
• Panel Discussion: Featuring industry experts including two partners based in Indonesia and two international brands. 
• Networking Session 

EXCLUSIVE 1-ON-1 CONSULTANCY WITH BDO
As part of the workshop, BDO will arrange a meeting with participants for a personalised advisory session on the best strategy for your company's entry into Indonesia.

WHO SHOULD ATTEND
Attend this workshop if you are a food and beverage owner and or regional/franschising head looking to expand your business into Indonesia. You will:

• Obtain insights into the internationalisation process and strategies for expanding your businesses overseas.  
• Gain market intelligence about the Indonesian foodservice sector, into local consumer preferences, market trends, regulatory requirements, and competitive landscapes.
• Learn from real-world case studies and avoid common pitfalls.
• Understand the logistical challenges of international expansion, including transportation, distribution, and warehousing.
• Learn about best practices and requirements for exporting F&B products.
• Receive exclusive consultancy to help tailor your market entry strategy.
• Find out the strategies for building brand awareness, adapting marketing campaigns to different cultures, and effectively reaching target audiences. 

EVENT DETAILS

Date:	Wed, 31 July 2024
Time:	9:00 am to 1:00 pm
Venue:	Singapore Room at Enterprise Singapore  230 Victoria St, #09-00 Bugis Junction Office Tower, Singapore 188024
Fee*	$400 per company (limited to two participants of C-Suite level per company (up to 50% supported by Enterprise Singapore) *fee not inclusive of the prevailing GST rate

PROFILE OF PANELLISTS

With more than 25 years of experience in business intelligence and management consulting, Dr. Roger Loo has a proven track record in areas that include market intelligence and brand research, feasibility studies, strategy consulting, internationalisation, family businesses and performance management. His global expertise in management consulting includes countries such as Brazil, China, Taiwan, Myanmar, India, Australia, USA, Indonesia, United Kingdom, Middle East, North Africa region and Southeast Asia.	Chris Kuang is a seasoned management consultant specialising in retail and foodservice operations with over 15 years of experience. Currently a Senior Manager at BDO Singapore, he has a distinguished track record of advising Singapore's retail and foodservice sectors on expanding into Indonesia. Chris's expertise in the Indonesian market is extensive. At PT. OPCO Indonesia, Jakarta's leading F&B group, he formulated and executed growth strategies, establishing and scaling the company's first franchise brand. This initiative revitalised traditional coffee shops and expanded their presence into malls and travel hubs. As the founder of PT. OPCO Indonesia's Consultancy Division, he has advised both local and international clients on market entry strategies, aiding SMEs and listed companies in penetrating Southeast Asia's largest economy. His achievements include conceptualizing Jakarta's first luxury entertainment center and spearheading the development of central supply kitchens. Chris's passion for building impactful brands extends beyond the F&B industry. His strategic vision and ability to drive sustainable market dominance make him a trusted partner in translating brand vision into tangible growth. Previously, as the General Manager of the International Department at China's fresh food unicorn Qdama, Chris designed and implemented their debut internationalisation roadmap, with Indonesia as its first stop, paving the way for their global expansion.	Billy Oscar is a seasoned Food & Beverage marketing expert with over 10 years of experience in Indonesia, specifically in Jakarta, Surabaya, Semarang, and Bali. He specialises in branding management, marketing & promotions, and setting up new outlets. Billy has played a pivotal role in the success of various prominent F&B and lifestyle brands, including Kilo Kitchen, COLLIN'S, The Halal Guys, Greyhound Cafe, Chateraise, Din Tai Fung, Pho Street, Hong Kong Sheng Kee, Poke Theory, and many more. Billy offers innovative solutions to enhance marketing strategies, whether for existing businesses or new ventures, and developing effective marketing campaigns and boosting brand visibility, ensuring tangible benefits for your business.	Prof. Dr. H. Zuraimi Jumaat is a renowned authority in the Halal industry, with a distinguished career spanning strategic leadership, business development, and fostering strong Halal practices across Southeast Asia. A key area of his multifaceted expertise lies in bolstering Halal food security through robust supply chains and sustainable agricultural solutions.  Prof Zuraimi has played an instrumental role shaping the Halal ecosystem's food security initiatives. He also demonstrates comprehensive expertise across Islamic venture capital, digital technology integration for the Halal business realm, and is actively involved in Halal research and development with universities regionally. Additionally, Dr Zuraimi also specialise in halal import and export in Indonesia. Deputy Chairman of ISVEN Holding Pte Ltd & VP for Everich World Halal Supply Chain Division (part of Neo Group Limited)

PANELLIST TOPICS:

Savoring Success: Strategies & Marketing Insights for Restaurant Expansion by Billy Oscar

• Food Trends and Consumer Preferences: 
  • Understanding current trends in the food and beverage industry.
• Food Photography and Visual Marketing: 
  • Utilising high-quality food photography and visual storytelling to showcase products and enhance marketing materials, especially in digital channels and social media platforms.
• Tastings and Events: 
  • Organising tasting events, food festivals, or pop-up experiences to engage with customers directly and create memorable brand experiences.
• Partnerships and Collaborations:
  • Collaborating with local producers, chefs, or influencers to create unique offerings or promotional campaigns that resonate with target audiences.

The Future of Halal Industry in Indonesia by Prof. Dr. H. Zuraimi Jumaat

• Halal Consumerism in Indonesia and Increasing Food Safety Awareness that Matters for Indonesian Products
• Indonesia Halal Regulations and Processes for International Halal Certification 
• Process for SIHALAL Registration in Indonesia

PANEL DISCUSSION TOPICS

Financing and Investment Opportunities for Foodservice Businesses in Indonesia

• Financial Planning and Management
• Attracting Investors / Partners
• Accessing Capital and Funding

Digital Transformation in Indonesia’s Foodservice Market  

• E-Commerce and Food Delivery Trends
• Leveraging Technology for Growth
• Enhancing Customer Experience through Digital Solutions
• Sustainability and Future Trends

Building a Strong Brand Presence in Indonesia’s Competitive Foodservice Market

• Branding Strategies
• Brand Localisation
• Brand Communication & Loyalty

Overcoming Operational Challenges in Indonesia’s Foodservice Industry

• Supply Chain Management
• Local Sourcing and Logistics
• Quality Control and Consistency
• Operational Costs
• Risk Management