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Business Times - 20 Apr 2010
SME INC
5Cs of overseas market intelligence
A systematic approach can help businesses sustain their ventures to achieve their long-term business objectives
How successful a firm is when it attempts to go international often hinges on timely and reliable
market intelligence. Failure in having the right market intelligence could render plans ineffective as the
'right' market strategies to achieve 'desired business outcomes' in target markets are not
implemented.
Read more as Director Tah Wee Han, and Manager Leo Kah Mun examine how overseas market intelligence can be segmented into five major areas that lend businesses relevant insights when they venture abroad.
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